THE ROYAL RALLY STORY

11 Years, 29+ events and over 20,000km travelled!

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The Royal Rally Story:

Founded in 2015, Royal Rally was created on the premise that the best times can be had by a group of like-minded people who love the thrill of the open road.

Now with single-day and multi-day events all over Alberta, British Columbia and Saskatchewan, Royal Rally has established itself as Canada’s top automotive rally lifestyle brand.

The events are best described as supercharged scavenger-hunts on wheels. At the start of each event, teams are given a route card containing checkpoints, bonus activities and more.

Teams navigate through the route to each checkpoint and earn points by solving questions, taking photos and completing bonus tasks for additional points. At the end of the event, the teams with the most points will walk away with the first, second and third place trophies.

Team spirit has always been encouraged, but lately our teams have taken things to a whole different level with costumes, pranks, props and personalities that go above and beyond in all aspects. Whether you dress up, create a team theme, start a prank war or a megaphone battle, you’ll be in contention for the Royal Rally Spirit Award, which is handed out to the most memorable team on the event.

Royal Rally is not a race; in fact it’s far from it! There’s no prize for being fast. Royal Rally is a scavenger hunt on wheels, rewarding those who think outside the box.  The best part of the event is the camaraderie; the participants and the personalities the event attracts truly makes it one-of-a-kind.

  • 2015

    Mountain Run

    Calgary – Banff – Calgary

    Single Day Rally

    28 teams participated in our inaugural rally, which took teams out to the Fairmont Banff Springs for brunch, and concluded in Calgary at Starbelly Open Kitchen & Bar.

  • 2016

    Badlands

    Calgary – Drumheller – Calgary

    Single-Day Rally

    50 teams participated in our second annual rally, which took teams out to the Alberta Badlands for lunch at the Last Chance Saloon, competing in challenges and activities along the way. Teams then made their way back to Calgary, via the Bleriot Ferry, finishing at Hotel Blackfoot.

    2016

  • Alpine Run

    Calgary – Fernie – Calgary

    Single-Day Rally

    50 teams participated in our second rally of 2026, which took teams into the Crowsnest Pass for lunch in Fernie, competing in challenges and activities along the way. Teams then made their way back to Calgary, concluding at the Grey Eagle Resort & Casino.

  • 2017

    Sky Sprint

    Calgary – Revelstoke – Calgary

    Weekend Rally

    60 teams participated in our first weekend rally, which took teams out to Revelstoke, B.C., for the night. Teams competed in challenges and activities along the way. Day 2 say teams make their way back to Calgary, concluding at Hotel Blackfoot.

    2017

  • RMR

    Calgary – Rocky Mountain House – Calgary

    Single-Day Rally

    60 teams participated in our Fall single-day rally, called Rocky Mountain Run (RMR) which took teams up to Rocky Mountain House, via lunch in Sylvan Lake, and returned to Calgary to conclude at Hotel Blackfoot. Teams competed in challenges and completed trivia along the way.

  • 2018

    Overdrive

    Calgary – Cranbrook – Kelowna – Three Valley Gap

    2.5 Day Rally

    After the success of our first June signature rally, we turned the event into a 2.5 day rally, starting in Calgary and staying the night in Cranbrook, before heading out to Kelowna for another overnight stop. The rally, which had 60 teams take part, concluded at Three Valley Gap, for lunch and awards.

    2018

  • Wild West

    Calgary – Lethbridge – Calgary

    Single-Day Rally

    60 teams participated in our Fall single-day rally, called Wild West, which took teams to Lethbridge, on our first themed adventure. All the stops were Western themed, including our BBQ lunch. Activities, roads and more all played into our theme. This is the first rally where we openly encouraged teams to dress up and drum up some rally spirit!

  • 2019

    Badlands II

    Calgary – Medicine Hat – Calgary

    Weekend Rally

    Our third annual signature rally saw teams drive out into the Badlands, taking part in fun themed activities and challenges along the way. The rally had an overnight stop in Medicine Hat, before heading to the AJ Flying Ranch for some drag racing action, and concluding in Calgary at Hotel Blackfoot.

    2019

  • Passport

    Calgary – Banff – Calgary

    Single-Day Rally

    30 Teams took part in the first of our offshoot rallies, with an entirely different format. This rally saw teams collecting stamps in their rally passport, completing activities and answering riddles along the way. The rally started in Calgary, stopped in Banff for lunch and returned to Calgary for our awards and dinner.

  • Thunder Run

    Calgary – Kananaskis – Calgary

    Single-Day Rally

    Our largest rally ever! 75 teams took part in Thunder Run, which saw teams solving mysteries, answering trivia and completing challenges along this extremely scenic single-day route.

  • 2020

    Unleashed

    App-Guided Single-Day Rally

    With the advent of Covid-19, our rally format needed to change. We were no longer able to offer large-scale rallies. 30 rally teams took part in a unique format that introduced our rally app. Using the app, teams navigated to checkpoints. They would answer questions in the app, which would advance them to the next checkpoint. Unleashed was the first in a three-part series.

  • Unleashed 2

    App-Guided Single-Day Rally

    50 rally teams took part in a unique format that introduced our rally app. Using the app, teams navigated to checkpoints. They would answer questions in the app, which would advance them to the next checkpoint. Unleashed 2 was the second in a three-part series.

  • Unleashed 3

    App-Guided Single-Day Rally

    50 rally teams took part in a unique format that introduced our rally app. Using the app, teams navigated to checkpoints. They would answer questions in the app, which would advance them to the next checkpoint. Unleashed 2 was the third in a three-part series, and saw one team take home a $2,000 cash prize.

  • Mountain Rush

    Calgary – Radium – Calgary

    Weekend Rally

    With the advent of Covid-19, our rally format needed to change. We were no longer able to offer large-scale rallies, so our events focused on outdoor group activities. 30 rally teams took part in the first of our adventure series rallies. This two-day event took teams out to Radium, as they enjoyed ziplining, a scenic boat cruise, downhill karting and more.

  • 2021

    The Hunt

    Treasure Hunt Single-Day Rally

    70 teams took part in our first treasure hunt rally, with riddles being given to teams to locate hidden checkpoints. At each checkpoint, teams would earn a number, which they would use to solve the combination to a hidden safe full of cash.

  • The Hunt : Mount Mayhem

    Treasure Hunt Single-Day Rally

    50 teams took part in our first treasure hunt rally, with riddles being given to teams to locate hidden checkpoints. At each checkpoint, teams would earn a number, which they would use to solve the combination to a hidden safe full of cash.

  • Track Attack

    Track Attack

    Track Day

    Our first track day took place at Area 27 in the Okanagan. Participants enjoyed lead/follow sessions and open lapping.

  • GT

    Calgary – Revelstoke – Calgary

    Weekend Rally

    30 rally teams took part in the second of our adventure series rallies. This two-day event took teams out to Revelstoke and back, as they enjoyed a treetop adventure course, mountain rollercoaster, Golden Sky Bridge and Banff Gondola.

  • 2022

    Snowball Rally

    Calgary – Banff – Calgary

    Weekend Rally

    15 teams took to the highways for our first ever Snowball Rally! The event, utilizing our adventure series format, saw participants travel to different venues to take part in group activities. No challenges, no competition, no stress! Just a weekend of winter-themed fun!

  • Triple Crown

    Calgary – Cranbrook – Kelowna – Three Valley Gap

    Weekend Rally

    Royal Rally Triple Crown took teams on an incredible journey from Calgary to Cranbrook, Kelowna and Three Valley Gap. Each day of the rally had a different format, with teams competing for top points in all three event formats.

  • Shift

    Shift

    Track Day

    Our second track day took place at Strawberry Creek Raceway, outside of Edmonton. Participants enjoyed open lapping all day long.

  • 21

    Calgary – Rimbey – Calgary

    Single-Day Rally

    Royal Rally 21 took the form of a poker rally, with a twist. Teams stopped at numerous checkpoints, earning playing cards along the way. The goal of the rally was to score as close to 21 as possible, without going over. Teams stopped for lunch at the Hawk Tail Brewery in Rimbey, before taking part in a second leg, repeating the format from the morning leg. Royal Rally 21 celebrated our twenty-first rally event!

EVENT HISTORY:

2015:

2016:

2017:

2018:

2019

2020

  • Unleashed 1
  • Unleashed 2
  • Unleashed 3
  • Mountain Rush

2021

  • The Hunt
  • The Hunt: Mount Mayhem
  • Pop-Up Rally
  • Track Attack Track Day
  • GT Rally

2022

  • Snowball
  • Triple Crown
  • Shift Track Day
  • Royal Rally 21

2023

  • Snowball 2023
  • Retro Rally
  • Badlands III

2024

  • Snowball 2024
  • Royal Rally X
  • Outlaw

2025

  • Snowball 2025
  • Royal Rally Eleven
  • The Hunt: High Stakes

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